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Facebook Case Study | Perth Development image

How we generated 247 Leads for our client. CLIENT  |  PERTH RESIDENTIAL DEVELOPMENT PRODUCT  |  51 APARTMENTS IN COMO OBJECTIVE  |  GENERATE LEADS OUTCOME  |  247 LEADS WITH NAME, MOBILE & EMAIL ADDRESS   Brief: Promote our development of 51 luxury Riverside apartments in Como and generate leads for the sales team. Through the use of census data, REIWA/Realestate.com.au information and talks with the sales agent, we were able to identify a core target market to promote the development to via crafted Facebook lead generation advertising campaigns. Our targeting considered a range of aspects such as the standard suburb demographics, age and gender of our prospects. We then looked at who buys in the area, what suburbs they come from, ...

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Dominating Social Media Trends in 2018 image

What will Social Media look like this year? Before we get ahead of ourselves, let’s take a look back to the past year in the social media landscape and what it gave us… Instagram Shopping became available and artificial intelligence lenses were introduced into Instagram Stories, Live streaming on Instagram with another user went wild, multi-photo posts on Instagram happened, and Twitter rolled out #280 characters (needless to say that Twitter may be on the back burner now that the new years begun…) oh and did we mention the Facebook algorithm changed… again… impacting your content, your reach and your engagement. Now, with that out of the way, let’s talk about 2K18. Think you’ve got all the social media trends ...

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Facebook Case Study Ecosoft Water image

How we generated 51 Leads for our client. CLIENT  |  ECOSOFT WATER PRODUCT  |  HARD WATER SOLUTIONS OBJECTIVE  |  GENERATE LEADS OUTCOME  |  51 GENUINE LEADS   Issue: Our client has been using social media for some time with little to no success in regards to actual leads and also, generating real clients. Any monies spent have not led to any leads or any real traffic to their website. Ecosoft Water sell products that help reduce hard water issues such as shower head attachments, Swimming pool units and even whole house units. Their products are designed to help reduce hard water issues faced in primarily regional areas but also in metropolitan areas. This is not a light subject and one ...

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How insta savvy are YOU? image

Is your brand #trending?! Gone are the days Myspace and enter the world of visual storytelling… otherwise known as Instagram: the future of social networking. Instagram’s popularity has been growing steadily since it first debuted back in 2010. With more than 700 million active users, as of mid 2017, it’s currently the second most popular social media network in the world, behind only Facebook. It’s even become a leading advertising platform for brands as well as Instagram Influencers, who legitimately generate income through the network. But with changes coming left, right and centre to the platform, such as new filters, video editing tools, or a refreshed design, there’s a reason why it’s difficult to stay on top of all the ...

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Visualise It! The importance of images in Social Media. image

Image (verb) : to picture or represent in the mind… Image (noun) : a mental representation, an idea… It’s easy to say people are drawn to pictures and leave it at that, but if you really want to ‘smash it’ on social media, then it’s important to understand why images draw us in so much more than text. Three key factors to consider are as follows: The EMOTIONAL Factor Images deliver a strong emotional factor, and emotions have a powerful pull on us. The right picture can evoke feelings of compassion, joy, inspiration, wonder, sadness, empathy etc. Images, through emotion, provide a personal connection to your brand. The INFORMATION Factor The right image can convey a wide range of information in one ...

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