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Facebook Case Study | Perth Development image

How we generated 247 Leads for our client. CLIENT  |  PERTH RESIDENTIAL DEVELOPMENT PRODUCT  |  51 APARTMENTS IN COMO OBJECTIVE  |  GENERATE LEADS OUTCOME  |  247 LEADS WITH NAME, MOBILE & EMAIL ADDRESS   Brief: Promote our development of 51 luxury Riverside apartments in Como and generate leads for the sales team. Through the use of census data, REIWA/ information and talks with the sales agent, we were able to identify a core target market to promote the development to via crafted Facebook lead generation advertising campaigns. Our targeting considered a range of aspects such as the standard suburb demographics, age and gender of our prospects. We then looked at who buys in the area, what suburbs they come from, ...

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Evergreen Content image

Timeless and Evergreen… not just a classic track by Barbara Streisand! So the hot new buzz word around town is Evergreen Content. But what does it mean? Will my posts need constant watering and feeding? Or is my current content being lost in the overgrowth? Evergreen content is simply that which is still interesting and relevant weeks, months or even years after its initial publish date.  It doesn’t date like news can, it can deliver value in terms of traffic, leads, social shares and can occupy valuable search positions for a prolonged period of time. So how do I prune my content to make it Evergreen? Well, put your clippers away – it’s easier than you think. Here are some ...

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