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Is TV Advertising Effective? Television has always been a very effective way for Advertisers to launch new products, grow brands and drive sales. However, the way we watch TV has changed A LOT over the past 10 years. With the introduction of many new options such as Free to air TV, Foxtel, Digital TV, etc … it’s only natural to wonder if TV advertising is still relevant. The short answer… Absolutely – but only if this medium is relevant to your business and your pocket. Here is our five-step Checklist when considering TV Advertising: Who is your target market?  Advertising campaigns should be geared towards your niche market. Do not create generic ads. Ask yourself what kind of customers you want ...

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