Monthly ArchivesDecember 2016

Visualise It! The importance of images in Social Media. image

Image (verb) : to picture or represent in the mind… Image (noun) : a mental representation, an idea… It’s easy to say people are drawn to pictures and leave it at that, but if you really want to ‘smash it’ on social media, then it’s important to understand why images draw us in so much more than text. Three key factors to consider are as follows: The EMOTIONAL Factor Images deliver a strong emotional factor, and emotions have a powerful pull on us. The right picture can evoke feelings of compassion, joy, inspiration, wonder, sadness, empathy etc. Images, through emotion, provide a personal connection to your brand. The INFORMATION Factor The right image can convey a wide range of information in one ...

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