SEO – Page 3 – evolution integrated marketing

5th of August, 2016
In: Case Studies, Digital Marketing, Marketing, SEO, Social Media, Website Marketing
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Evergreen Content image

Timeless and Evergreen… not just a classic track by Barbara Streisand! So the hot new buzz word around town is Evergreen Content. But what does it mean? Will my posts need constant watering and feeding? Or is my current content being lost in the overgrowth? Evergreen content is simply that which is still interesting and relevant weeks, months or even years after its initial publish date. It doesn’t date like news can, it can deliver value in terms of traffic, leads, social shares and can occupy valuable search positions for a prolonged period of time. So how do I prune my content to make it Evergreen? Well, put your clippers away – it’s easier than you think. Here are some ...

9th of May, 2016
In: Digital Marketing, SEO, Website Marketing
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Five Tips for Developing Good Web Content image

Creating content for your business website can be challenging, but by following these simple tips you can be sure that your copy is valuable and engaging to your readers. It’s a good starting point at least…. MAKE YOUR CONTENT RELEVANT AND VALUABLE When potential customers type a topic/word/product into a search engine, they expect results relevant to their search. If they click on your site and find irrelevant or outdated information, they will bounce from your site to the next result to find what they need. Your website needs to be updated regularly with new content and reviewed to ensure existing content is up to date KEEP YOUR CONTENT CONCISE Website visitors are skimmers and prefer to quickly review information. ...

Five ways to Generate leads with your blog image

Five Ways To Effectively Generate Leads Using Blogs Ultimately, all marketing focuses on generating leads and, set up correctly, blogs can prove to be a powerful lead magnet too. So how exactly do you get started. Firstly, for a quick overview of what lead generation means, click here https://en.wikipedia.org/wiki/Lead_generation. Then read our 5 top tips on using a blog to effectively capture audience information and generate potential leads. Be a Good Information source Design a weekly or monthly newsletter containing top tips and/or tutorials then ask your audience to sign-up. Or provide information on your product and ‘what’s in it for them’ with appealing visuals Offer Exclusive Benefits If your business offers any kind of online shopping or consulting services ...

25th of January, 2016
In: Digital Marketing, SEO, Social Media, Website Marketing
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Our Top Ten SEO Tips image

Not quite sure what exactly SEO means. Click here to get you started with this super handy definition from #Wikipedia. We all love a good checklist. Take a look at these top 10 tips that will change the way you look at SEO and deliver improved results on the content you publish. Top Ten SEO Tips Create Engaging Content That Earns Links – Creating interesting and engaging content that people will want to share is still the best way to earn links. Don’t be afraid to use Multimedia – Engaging images and videos and diagrams can reduce bounce rates and increase time people spend on your site. These are two very important user interaction ranking factors. Social Media – Don’t only focus on ...

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