Not quite sure what exactly SEO means. Click here to get you started with this super handy definition from #Wikipedia.

We all love a good checklist. Take a look at these top 10 tips that will change the way you look at SEO and deliver improved results on the content you publish.

Top Ten SEO Tips

  1. Create Engaging Content That Earns Links – Creating interesting and engaging content that people will want to share is still the best way to earn links.
  2. Don’t be afraid to use Multimedia – Engaging images and videos and diagrams can reduce bounce rates and increase time people spend on your site. These are two very important user interaction ranking factors.
  3. Social Media – Don’t only focus on link building, social media has an important role to play. It allows you to spread your online reach faster.
  4. Build Effective Links – Link building is the process of getting links to your website from other websites. Google continues to use natural, quality inbound links as a main ranking factor. You should closely monitor inbound links to ensure that they are constantly growing and that the inbound links come from quality websites.
  5. Craft Keywords for Humans And Not Just Search Engines – The days of keyword “stuffing” are over but you still need to make sure keywords appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy. Remember you are talking to humans, not just building content for Search Engines.
  6. Optimise Image Alt Text – While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. 
  7. Look Beyond Google – As other search engines become the default browsers instead of Google, it makes sense to optimize for those search engines too.
  8. Mobile SEO – In 2015 mobile surpassed desktop for online search use. Mobile should therefore be a core part of any SEO plan.
  9. URL Structure Is Key – An effective URL structure should be short, descriptive and help to categorise your website.
  10. Increase Site Speed – Since 2011, Google has made it apparent that site speed matter in search rankings. Make sure your web server can handle the size of your company and website needs. Check your site speed with Google site speed

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