It is safe to say that we have all experienced a significant amount of change and uncertainty since early 2020.

With uncertainty comes change and evolution.

Ultimately, this has had a detrimental effect on the way we do business and the ways in which we work globally.

Industries that rely heavily on face-to-face contact have been affected the most and have had to adapt rapidly, especially if they want to stay relevant.

Having a social media presence is one of the most important factors to business success in today’s society; especially if businesses want to be able to compete.

Industries such as retailers and restaurants have had to make adaptations to what may have been considered normal just a few years ago. Whether it meant changing from a bricks-and-mortar store to an e-commerce store, or moving from dine-in to Uber Eats, significant changes have had to be made in order for businesses to survive, and with that an enhancement in social media presence.

One particular industry that has had to adapt heavily, is real estate. Instead of hosting typical home opens, real estate agents have had to make adaptations to the way they work and do much more work behind the scenes due to the restrictions put in place.

Whether streaming live video walk-throughs with clients or working on videographers to develop high quality 3D walkthroughs, real estate professionals have seen the significant importance of these social media platforms due to the period of time where everyone had to stay home.

Although society is closer to normal than the previous year, it is safe to say that social media is certainly shaping the real estate industry today.

What Role Does Social Media Play in Real Estate Today?

Real estate professionals have had to concentrate heavily on their social media presence, as they may not have had the ability to meet their clients face-to-face.

By creating a strong social media presence, this has allowed real estate professionals to find clients, sell homes and buildings and grow their personal brands online – all through social media!

As an agent in the real estate industry, social media presence is one of the most important presences you can have today as it allows clients and potential clients to get to know you as a business professional, without face-to-face contact.

Social media also allows business professionals to engage with their audience and helps them to present themselves as the best in the business. Those who are ahead of the game have certainly embraced social media and used it to seek an advantage in the business world – as it has allowed them to market themselves far more effectively.

When you are going to make a decision as big as buying or selling a home, you are going to do your research. Yes someone may have seen an agent on a bus stop, and it may bring the individual to show interest in the agent. But a majority of people will research even further online. Therefore, it is important to communicate online effectively and focus on having a strong online presence, in order to succeed.

Real estate agents also have the ability to make their clients feel special through their social media – clients are more than a transaction!

Through your social media and client posts when buying or selling a home, this has the ability to make it feel like a personal relationship. This is incredibly important as it allows the agent to show that they have their best interest at heart – which will always resonate with potential clients if done correctly!

Social Medial Tips for Someone Starting out in Business


Engagement is everything! This not only means responding to clients and potential clients comments and messages within a timely manner – but also making sure that the content you are providing them with is also highly engaging. From a business point of view, always concentrate on quality over quantity, as the greatest measure of social media success is an engaged audience, not just a large one.

Client Results

As previously mentioned, people want to see the success and the personal relationships you have built with your clients. Whether it is a young family purchasing their first home, or an older retired couple downsizing into their dream home on the coast, this is what potential clients want to see – happy clients!

Be Authentic

One of the biggest mistakes people make on social media is coming across as having no personality or being a faceless brand. Social media gives you the ability to humanize your brand and get personal, whilst also being professional. At the end of the day, people buy from people. So be your authentic self, be different and it may be the reason that a client chooses you over another professional in the industry.

For more information on maximizing your social media presence or help with any digital marketing needs, just get in touch with our team today.

Read our blog on Top Tips to Successfully Engage with your Audience here.

If you would like to discuss our services, please send me an email or give me a call.

Kirsta Docherty


0412 424 778