Creating content for your business website can be challenging, but by following these simple tips you can be sure that your copy is valuable and engaging to your readers. It’s a good starting point at least….

  1. MAKE YOUR CONTENT RELEVANT AND VALUABLE
    When potential customers type a topic/word/product into a search engine, they expect results relevant to their search. If they click on your site and find irrelevant or outdated information, they will bounce from your site to the next result to find what they need. Your website needs to be updated regularly with new content and reviewed to ensure existing content is up to date
  2. KEEP YOUR CONTENT CONCISE
    Website visitors are skimmers and prefer to quickly review information. So get your point across quickly. KEEP YOUR MESSAGE SHORT AND SWEET!!
  3. STAY ON TOPIC
    Make it easy for visitors/customers to find what they are looking for by breaking content down, introduce one topic per paragraph and add links to related topics on other pages.
    Heading and Sub-Headings are Important for great website content.
    They are also very good for SEO and you should include at least 2 per article and they should include your keywords. The keywords should appear in the title too.
  4. USE THE INVERTED PYRAMID METHOD
    Say what? No this is not a yoga position – it is the art of putting your conclusions at the beginning of your page content and working backwards from there. Your most important information needs to be front and center.
  5. WRITE FOR YOUR AUDIENCE (human folk)
    Whilst it is important to make your website content search engine friendly, don’t forget that your audience are humans too. Content must be readable and engaging for the humans visiting your site, otherwise it will be difficult to turn them into customers.

If the thought of creating content for your website is still overwhelming – We can help. Our web content creation team offers creative copywriting that talks to your audience and keeps them engaged. Plus we can assist with keyword development and integration, utilize our SEO plus in to get you a green light for your content and most importantly, reduce your need for panadol.

To learn more about how Evolution Marketing have helped customers promote their business through good web content and design, click here

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