How we generated 51 Leads for our client.
CLIENT | ECOSOFT WATER
PRODUCT | HARD WATER SOLUTIONS
OBJECTIVE | GENERATE LEADS
OUTCOME | 51 GENUINE LEADS
Issue: Our client has been using social media for some time with little to no success in regards to actual leads and also, generating real clients. Any monies spent have not led to any leads or any real traffic to their website.
Ecosoft Water sell products that help reduce hard water issues such as shower head attachments, Swimming pool units and even whole house units. Their products are designed to help reduce hard water issues faced in primarily regional areas but also in metropolitan areas.
This is not a light subject and one that we were not sure would generate good results through Facebook. We were certainly proved wrong!!
We ran two highly targeted campaigns through Facebook over a two month period. They were targeted to specific regional towns based on key hard water locations in Western Australia. The data was obtained from multiple sources including the Water Corporation, Ecosoft Water and via our existing Facebook Analytics and then combined with regional suburb data from REIWA.
Results: We have to date generated 51 leads (and rising) from people in these core areas. That is a name, email address and phone number along with the post code to allow us to track key response areas (this allows us to adjust our campaigns accordingly)
If you would like to find out how we can help your business generate REAL LEADS from REAL PEOPLE who relate to your business or product, send me an email or PM me.
Kirsta Docherty | kirsta@evolutionmarketing.net.au