website – evolution integrated marketing

25th of October, 2016
In: Digital Marketing, Marketing, Social Media, Website Marketing
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Decoding the mystery of website build image

Decoding the mystery of website build You’re a small business owner and you need a website. You’d like to have a go… BUT WHERE DO YOU START? Building a website can be a lot like putting together a jigsaw puzzle–sometimes the picture looks good, but when you look closely, pieces are in the wrong places. A website might function, but as soon as you make a change or an update, the picture falls apart. So here are a few pointers to help decode the mystery behind building a quick, easy, cost effective website. Where do I start? There are many different website builders available on the market, all offering a range of features from responsive themes and hosting space ...

5th of August, 2016
In: Case Studies, Digital Marketing, Marketing, SEO, Social Media, Website Marketing
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Evergreen Content image

Timeless and Evergreen… not just a classic track by Barbara Streisand! So the hot new buzz word around town is Evergreen Content. But what does it mean? Will my posts need constant watering and feeding? Or is my current content being lost in the overgrowth? Evergreen content is simply that which is still interesting and relevant weeks, months or even years after its initial publish date. It doesn’t date like news can, it can deliver value in terms of traffic, leads, social shares and can occupy valuable search positions for a prolonged period of time. So how do I prune my content to make it Evergreen? Well, put your clippers away – it’s easier than you think. Here are some ...

9th of May, 2016
In: Digital Marketing, SEO, Website Marketing
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Five Tips for Developing Good Web Content image

Creating content for your business website can be challenging, but by following these simple tips you can be sure that your copy is valuable and engaging to your readers. It’s a good starting point at least…. MAKE YOUR CONTENT RELEVANT AND VALUABLE When potential customers type a topic/word/product into a search engine, they expect results relevant to their search. If they click on your site and find irrelevant or outdated information, they will bounce from your site to the next result to find what they need. Your website needs to be updated regularly with new content and reviewed to ensure existing content is up to date KEEP YOUR CONTENT CONCISE Website visitors are skimmers and prefer to quickly review information. ...

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