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Dominating Social Media Trends in 2018 image

What will Social Media look like this year? Before we get ahead of ourselves, let’s take a look back to the past year in the social media landscape and what it gave us… Instagram Shopping became available and artificial intelligence lenses were introduced into Instagram Stories, Live streaming on Instagram with another user went wild, multi-photo posts on Instagram happened, and Twitter rolled out #280 characters (needless to say that Twitter may be on the back burner now that the new years begun…) oh and did we mention the Facebook algorithm changed… again… impacting your content, your reach and your engagement. Now, with that out of the way, let’s talk about 2K18. Think you’ve got all the social media trends ...

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Facebook Case Study Ecosoft Water image

How we generated 51 Leads for our client. CLIENT  |  ECOSOFT WATER PRODUCT  |  HARD WATER SOLUTIONS OBJECTIVE  |  GENERATE LEADS OUTCOME  |  51 GENUINE LEADS   Issue: Our client has been using social media for some time with little to no success in regards to actual leads and also, generating real clients. Any monies spent have not led to any leads or any real traffic to their website. Ecosoft Water sell products that help reduce hard water issues such as shower head attachments, Swimming pool units and even whole house units. Their products are designed to help reduce hard water issues faced in primarily regional areas but also in metropolitan areas. This is not a light subject and one ...

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How insta savvy are YOU? image

instagram hashtags and trends

Is your brand #trending?! Gone are the days Myspace and enter the world of visual storytelling… otherwise known as Instagram: the future of social networking. Instagram’s popularity has been growing steadily since it first debuted back in 2010. With more than 700 million active users, as of mid 2017, it’s currently the second most popular social media network in the world, behind only Facebook. It’s even become a leading advertising platform for brands as well as Instagram Influencers, who legitimately generate income through the network. But with changes coming left, right and centre to the platform, such as new filters, video editing tools, or a refreshed design, there’s a reason why it’s difficult to stay on top of all the ...

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Visualise It! The importance of images in Social Media. image

Image (verb) : to picture or represent in the mind… Image (noun) : a mental representation, an idea… It’s easy to say people are drawn to pictures and leave it at that, but if you really want to ‘smash it’ on social media, then it’s important to understand why images draw us in so much more than text. Three key factors to consider are as follows: The EMOTIONAL Factor Images deliver a strong emotional factor, and emotions have a powerful pull on us. The right picture can evoke feelings of compassion, joy, inspiration, wonder, sadness, empathy etc. Images, through emotion, provide a personal connection to your brand. The INFORMATION Factor The right image can convey a wide range of information in one ...

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Decoding the mystery of website build image

Decoding the mystery of website build You’re a small business owner and you need a website. You’d like to have a go… BUT WHERE DO YOU START? Building a website can be a lot like putting together a jigsaw puzzle–sometimes the picture looks good, but when you look closely, pieces are in the wrong places. A website might function, but as soon as you make a change or an update, the picture falls apart. So here are a few pointers to help decode the mystery behind building a quick, easy, cost effective website.   Where do I start? There are many different website builders available on the market, all offering a range of features from responsive themes and hosting space ...

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Evergreen Content image

Timeless and Evergreen… not just a classic track by Barbara Streisand! So the hot new buzz word around town is Evergreen Content. But what does it mean? Will my posts need constant watering and feeding? Or is my current content being lost in the overgrowth? Evergreen content is simply that which is still interesting and relevant weeks, months or even years after its initial publish date.  It doesn’t date like news can, it can deliver value in terms of traffic, leads, social shares and can occupy valuable search positions for a prolonged period of time. So how do I prune my content to make it Evergreen? Well, put your clippers away – it’s easier than you think. Here are some ...

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