integrated marketing communications
sounds fancy doesn't it?What is IMC? A definition courtesy of Wikipedia...
"Integrated marketing communications (IMC) is a process for managing customer
relationships that drive brand value primarily through communication efforts.
Such efforts often include cross-functional processes that create and nourish
profitable relationships with customers and other stakeholders by strategically
controlling or influencing all messages sent to these groups and encouraging
data-driven, purposeful dialog with them. IMC includes the coordination and
integration of all marketing communication tools, avenues, and sources within
a company into a seamless program in order to maximize the impact on
end users at a minimal cost. This integration affects all firm's business-to-business,
marketing channel, customer-focused, and internally directed communications."
For a detail overview & discussion of Integrated Marketing Communications visit the Wikipedia page
If you want to find out more about IMC, a simple Google search will yield huge results.
IMC is not some magical buzzword that we have created - it is a simple, logical and proven
approach to marketing that ensures better use of your budget.
Large or small. Our approach can work for you.
Sometimes you don't need a comprehensive IMC plan. By applying the same philosophy
and thinking, we can ensure ensure that even your short, simple promotions are as cost
effective as possible. Because we have been doing this for over a decade we can make
sound judgement calls when there isn't a budget for planning. So don't be put off by the
possibility of going through weeks of planning - because you simply might not need to.
